Dawn News is an Urdu news station that broadcasts around the clock in Pakistan. The station, which has its headquarters in Karachi, is a division of Pakistan Herald Publications Limited (PHPL), which is the most influential English-language media group in Pakistan.
On May 25, 2007, the station broadcasted a test transmission; on July 23, 2007, the channel went on the air for regular programming. After a successful test transmission of four hours a day in Urdu beginning on May 15, 2010, Dawn News officially became an Urdu news channel. The station had previously been aired in English. The primary reasons for the changeover were the company's ongoing financial difficulty and the low viewership in the nation.
Express 24/7 temporarily took its position as Pakistan's only English news station until being terminated by its parent company, Express Media Group, for the same financial reasons as its predecessor.
Pervez Musharraf, who had previously served as President of Pakistan, initiated the test broadcast for Dawn News. The full inauguration of the channel occurred at the same time as the verdict of the Supreme Court case, which exonerated Chief Justice Iftikhar Muhammad Chaudhry despite the fact that he had been suspended by General Musharraf. The channel's headquarters were formerly located at Haroon House, the headquarters of PHPL. However, they were subsequently relocated to their present location in West Wharf in Karachi.
For viewers in other countries, the station provides an internet feed that may be accessed via its website.
It’s not easy to make TV advertising work for your brand in Pakistan. Aside from the fact that ratings aren’t available for most shows. There are also a lot of challenges that come with being a TV advertiser. That being said, it’s still very important that brands keep up with the trends and adapt their advertising strategies accordingly. With MediaVoir’s new ratings system, advertisers will have access to all this information at their fingertips!
Know about the top best news shows in pakistan to promote your products and services. This information will help you understand the market better, which will, in turn help you make informed decisions about your advertising campaigns. After all, it’s always good to know what your potential customers are watching!